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Friday, August 17, 2012


October, 2010: Dhanteras, the festival of wealth and prosperity is one of the most auspicious festivals in India. Considering the fervent festival celebrations across the country on this day, Tanishq, India’s most sought-after jewellery brand has launched a diamond studded 18k Ganesha pendant. This design boasts of a unique combination of lord Ganesha and the primordial hindu symbol, the ‘OM’. This pendant signifies the cosmic culmination of the remover of obstacles, lord Ganesha with the holy trinity Bramha, Vishnu and Maheshwara though the symbol OM.
Dhanteras is the thirteenth (Trayodashi) day during the Krishna Paksha of Hindu month of Ashwin, and hence it’s also called Dhantrayodashi, as Dhan stands for Wealth. The Goddess of Wealth, Lakshmi is worshipped to usher in prosperity and wealth. Dhanteras, being a festival of wealth, marks one of biggest shopping days of the year as gold and silver articles such as coins, jewellery and other precious metals along with new utensils are purchased by every Hindu household. It is believed that new “Dhan” or some form of precious metal is a sign of good luck.
In sync with the festive spirit, Tanishq launched “Queen of Diamond” contest to incite the customers with the ecstatic joy of shopping during festive season. So far about 2478 winners have been announced across 118 Tanishq stores, winning over Rs. 1 crore worth of prizes.
About Queen of Diamond Contest
Tanishq ‘Queen of Diamonds 2010’ contest is a month long campaign that kick started nationally from 7th October. Exclusive diamond jewellery worth Rs. 4 lakhs will be given away as prizes to the chosen lucky winner at regional level. In addition to Rs. 50 lakh worth diamond jewellery set as bumper price at the national level, 38 nos of prizes each across all Tanishq Boutiques varying from Rs. 5000 to Rs. 1 lakh. A total of Rs. 5 Crore worth of diamond Jewellery will be given away as prizes. The winners are chosen through a lucky dip of all the entries.
About Tanishq
Tanishq jewellery, from the Tata Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires.
Tanishq, India’s only national jeweler offers gold and gem-set jewellery (in 22 and 18 karat gold) in over 5000 traditional, western and fusion looks.  The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently includes 118 exclusive boutiques in 76 cities, making it India’s first and largest jewellery retail store chain.
For further information, please contact:
Vaishnavi Corporate Communications

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